The horse racing industry is facing a significant growth in the last 5 years, the UK’s Grand National earned over £150 million in bets in the last few editions of the famous race. During a big event, horse race betting is on par with all other major sports from the Super Bowl to the Champions League Final.
- Sportsbooks have the potential for growth when it comes to horse race betting, and the amount of profit that can be made is tremendous.
LSports released an innovative API data platform, together with a brand new animated LIVE streaming service to the horse racing markets, offering sportsbooks a one of a kind, premium service when it comes to major horse racing events and daily races worldwide.
Horse Race Popularity
In the UK alone, horse racing is increasing in popularity. In 2013, 5.6 million people in the UK attended live events. Two years later, the figure was around 6.13 million fans and bettors visiting live horse races.
The UK's most famous race is the Grand National, which paid the winning horse £561,300 in 2017. According to the Guardian newspaper, 10 million people watched the 2016 edition of the Grand National; and a large majority of those attending events and watching on television are participating in horse race betting.
The UK isn't the only country with big, traditional races. The US is home to the Kentucky Derby, Preakness Stakes and Belmont Stakes races, and the three events form the Triple Crown of Thoroughbred horse racing in the country. All three are major events with the Kentucky Derby being the biggest single horse race betting day in the US each year.
Popular Horse Race Betting Wagers
Horse racing feature a number of different bets that can be wagered on. When looking over the racing program, it is a good idea for bettors to have a bet in mind before selecting their horse or horses.
One of the most popular bets is the each way bet. For this bet, you wager on a horse to come first or second. If they do, you win. The show bet is quite similar, but you are wagering on the horse to finish in the top three. It doesn't pay out as well as the each way bet, however.
An exacta is another popular bet, but is one of the most difficult to pull off. You must select the first and second place horses for this bet, and those horses must come in the correct place for you to win. A trifecta is a similar bet in which you must select the top three horses in their exact finishing order: one, two and three. It is a very difficult wager in horse race betting. However, it can be both fun and lucrative. At the 2017 Kentucky Derby, a winning $2 exacta bet returned $336.20. A winning $2 trifecta bet paid out $8,297.20, according to CBS Sports.
LSports impact on customer experience
The earth beneath is shaking for betting environments when supplying data becomes more of the same.
LSports presents a top leading premium package for racing events and encourages sports bettors to place more bets with an attractive customer experience. In addition, LSports offers a groundbreaking, animated live streaming broadcast with a special technology based on real horse racing taking place worldwide.
Moreover, there’s a big impact when visual solutions are backed up with widely covered data feeds, with over 35 different locations worldwide for bettors to wager on horse racing and more than 1,500 horse races each day for serious racing bettors to view, suits perfectly for key clients worldwide.
All the information is updated within up to 5 seconds with accurate, in depth details.
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