고객 사례
1WIN, LSports의 확장 가능한 실시간 스포츠 데이터를 통해 새로운 성장 잠재력을 개척하다
전 세계 스포츠 베팅 시장의 경쟁이 치열해짐에 따라, 운영사들은 사용자 경험을 향상시키고, 자사 서비스를 차별화하며, 새로운 시장으로 진출할 방법을 점점 더 모색하고 있습니다. 빠르게 성장하고 있는 다국적 베팅 그룹인 1WIN에게 있어 이러한 비전을 달성하기 위한 핵심은 분명했습니다. 바로 실시간이며 유연하고 확장성이 뛰어난 스포츠 데이터를 기반으로 한 스포츠북을 구축하는 것이었습니다.
그러나 기존 데이터 제공업체는 1WIN의 야심 찬 목표를 뒷받침해 주지 못했습니다. 제한된 커버리지, 경직된 데이터 제공 방식, 그리고 상승하는 비용으로 인해 1WIN은 중대한 기로에 서게 되었습니다. 경쟁력을 유지하기 위해서는 단순한 데이터 피드 이상의 것이 필요했으며, 바로 혁신적인 데이터 파트너십이 필요했습니다.

무역
경기 전
ARENA360
1win is a private online sportsbook and casino operator, founded in 2016 as FirstBet and rebranded in 2018.
It holds a local licenses in several African markets, and operates across Eastern Europe, Africa, Latin America and Asia, with a strong focus on crypto, esports and affiliate marketing.
The Challenge: Removing Five Key Barriers to Growth
To scale effectively and deliver a premium sportsbook experience, 1WIN needed to overcome key challenges that commonly restrict growth in the betting industry.
- Scalability for Rapid Expansion
Without a scalable infrastructure, 1WIN risked poor performance during high-demand periods, limited event coverage, and missed revenue opportunities. - Real-Time Data Gaps
Delivering reliable, ultra-fast updates is essential in live betting. Delayed or inconsistent data hurt user experience and reduced trust. - Insufficient Event Diversity
With limited access to niche and emerging markets, 1WIN was unable to meet the demands of increasingly diverse player segments. - Lack of Competitive Pricing
A narrow set of odds sources meant less pricing flexibility. This was impacting competitiveness and profitability. - Rigid Data Delivery Systems
A lack of customization made it difficult to align the sportsbook experience with specific regional and player needs.
The Solution: Real-Time, Flexible, and Customized Sports Coverage
1WIN chose LSports to transform its sportsbook capabilities and future-proof its operations, allowing it to benefit from:
Real-Time, Scalable Data Feeds: LSports’ real-time updates enabled 1WIN to support in-play betting experiences and handle high user volumes without compromise.
Extensive Niche and Global Coverage: With access to over 150,000 live events monthly, including mainstream and underserved sports, 1WIN significantly broadened its market reach.
Pricing Flexibility Through Multiple Odds Sources: LSports’ support for multiple integrated odds providers gave 1WIN the edge in delivering competitive pricing with greater precision.
Tailored Integration and Customization: LSports’ flexible API structure allowed 1WIN to configure data delivery and content based on strategic goals and user behavior across key regions like the CIS.
Dedicated Partnership and Support: From onboarding through optimization, LSports ensured seamless implementation and continuous strategic alignment.
“Partnering with LSports has been a game-changer for 1WIN. Their real-time, customizable data feeds and unmatched support have allowed us to scale rapidly, expand our sportsbook coverage, and deliver a superior betting experience to our clients worldwide.” (Aleksander Lobov, Product Manager, 1WIN)
The Impact: Improved Reach, Engagement, and Performance
1WIN’s collaboration with LSports delivered transformational results:
- Expanded Event Coverage: Over 150,000 monthly live events created broader appeal and increased player retention through a richer betting experience.
- Scalable, High-Performance Infrastructure: The ability to support 10,000+ additional events on demand enabled consistent quality even under peak load conditions.
- Smarter Pricing and Increased Profitability: Multiple odds feeds ensured 1WIN could adapt pricing dynamically and deliver market-competitive offerings.
- Enhanced In-Play Betting: Real-time data accuracy improved user trust, extended session duration, and drove higher engagement.
- Localized Market Strategy: Expanded coverage in the CIS region and beyond empowered 1WIN to tailor experiences for specific audience segments.
- A Platform Built for the Future: With scalable, customizable data architecture in place, 1WIN is well-positioned for continued innovation and market expansion.
Ready to scale your sportsbook with real-time, customizable data feeds that deliver unmatched coverage and market reach? Contact us today to discover how our cutting-edge solutions can power your next level of success.

































