BetHero™는 일주일 만에 LSports에 서비스를 출시한 뒤, 선수 관련 베팅 항목을 스와이프 가능한 카드 형태로 전환했습니다.

‍Challenge: Every Card Needs the Right Market Behind It

As customer acquisition costs rise, operators need more ways to attract players and keep them engaged beyond promotions and incentives. BetHero™ was built for that gap. It lets players open digital packs to reveal swipeable yes/no cards built from traditional betting markets, making sports betting easier to get into and giving players a reason to return.

That design changes what BetHero™ needs from a data partner. It does not display odds. It builds content from them.

Player props supply many of the cards in BetHero™, so the depth of a provider's player markets sets how varied the product feels. Cards also have to stay correct when a player is suspended, injured or rotated out. And every new sport or operator should add content, not rework, which takes consistent data structure and clean market mapping.

Speed was the other requirement.  A straightforward integration is part of BetHero’s offering, so it needed a data provider that could support that approach. 

Solution: Full Pre-Match Coverage and a Clear Path to Production

BetHero™ takes Pre-Match, Player Props Premium Markets, and Prediction Markets from LSports and curates them into cards. Deep player markets give BetHero™ the variety to keep packs fresh. Fast market updates keep cards accurate when line-ups change. Consistent structure lets it add sports and operators without rebuilding.

In September 2026, the LSports Customer Enablement team kicked off the integration and worked alongside the team’s engineers from day one. BetHero™ started with an integration overview that set expectations, then a feed stability checklist covering what a stable production setup needs. It used a ready-made set of monitoring dashboard metrics based on what works for other LSports partners, so its team did not design them from scratch.

Each step came in order: checklist, dashboards, joint stress test with LSports engineers, then clearance for production. BetHero™ passed the stress test on September 29. Before launch, LSports copied the production settings from BetHero™ into a separate test account so the team did not configure everything twice.

The BetHero™ team did its part. Its people had deep iGaming experience and knew what they wanted from the feed, so they didn't need to go through basic product training. The LSports process gave them a clear path, and they followed it.

Impact: Live in 7 days

The speed to go live was incredible, from the kickoff call on September 24th to integration completion on September 30th. BetHero™ was live exactly a week later on October 1.

Speed saves BetHero™ more than time. Every week not spent on integration is a week it can spend onboarding operators.

• About 7 days from kickoff to go-live
• Cleared for production after a joint stress test with LSports engineers
• No blockers during integration, with the BetHero™ team doing most of the work
• Launched on time

"A lot of providers boast about a fast integration, but with LSports, it indeed was."

Partnership: A Team That Gets the Product Fast

BetHero™ is not a traditional vertical. A card-based product built on betting markets is not what most data providers are asked to support. LSports took the time to understand how BetHero™ uses data, then supported it inside the same clear process every partner follows. The structure stayed. The answers came fast.

The LSports team knows the industry, so BetHero™ didn't have to explain the basics before getting an answer. Requests reached people who could decide, without an escalation chain in between. 

What's Next: More Sports, More Operators

BetHero™ is adding sports and onboarding operators worldwide, and each one needs more content behind it. It expects LSports to keep pace.

"We see a long partnership ahead. LSports knows the industry, is easy to talk to, and decides fast, so nothing gets stuck in escalation."

Josip Brajkovic, Director of Operations, BetHero™

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