King Football Faces Rising Competition: Q3 Data Insights

Football is still leading the way, but it is no longer running unchallenged. This is the main takeaway from our Q3 2025 sports data report. Backed by real data from 450+ sportsbooks worldwide, the report dives deep into demand shifts—examining performance, market trends, and opportunities for operators globally.

What You’ll Discover Inside:

• Which sport surged 58% YoY to surpass football as the fastest-growing of the quarter
• Which five non-football leagues broke into the top 20 for the first time?
• Which regions saw tennis demand soar over 40%, outpacing growth in Europe
• Which off-calendar summer events sparked a third consecutive quarter of growth in sports data demand?
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