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We are LSports

LSports aspires to lead the sports data industry by creating unique technologies in order to provide business advantages to our partners.

DRIVING ACCURACY, RELIABILITY, AND INNOVATION

LSports is a world-leading sports data provider, setting the industry standard for accuracy, reliability and coverage. Powered by innovative technology, bulletproof data feeds and tailored solutions, we help sportsbooks maximize profits, boost player engagement, and stay ahead of the competition.
 

WE’RE YOUR PARTNER

We’re here to meet your needs. Creating innovative solutions to suit our partners’ requirements is our main goal at LSports. We focus on making customizable and personalized services that will offer the best products possible.

our Values

SpOrtsmanship
Positive communication | Kindness | Trustworthiness
Team Work
Collaboration | Teamwork | Unity and Mutual Support
Game Changer
Innovation | Agility | Creativity
Keep Growing, never quit
Growth Mindset | Perseverance
Heading to the Top, Aiming Higher
Excellence | Striving for victory
UnleasH Your Potential
Continuous Learning | Personal Development

TRUSTED BY MAJOR SPORTSBOOKS 

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HEAR IT FROM OUR PARTNERS​ 

“It's the speed and rapid way in which LSports can pull data sets together so that we can use that to provide the insight and analysis that we're renowned for.”
Bettormetrics Logo
Robert UrwinMD & Co Founder
“LSports is providing markets that no other provider can offer, and with the help of LSports we have a rapid offering on player props on top events and leagues.”
Adjarabet Logo
Tamazi GambashidzeHead of Sports Risk
“LSports is the fastest data gatherer in the industry. They are excellent in getting data from different sources and delivering it in real time.”
Sportsbet.io Logo
Ahti LepanurmDirector of Trading
“LSports gave us broad, multi-sport data and the speed to get it live in weeks, not months. LSports is exactly the partner we need as we scale ADI PredictStreet into every sport and market.”
ADI PredictStreet Logo
Dimitrios PsarrakisCEO, ADI PredictStreet

Q&A

What is LSports?

LSports is a sports data and technology company that provides real-time sports data, odds, and trading technology to sportsbooks worldwide. Founded in 2012, it delivers everything from raw data feeds to a full AI-powered sportsbook platform, ARENA360, that automates odds generation, risk management, and player engagement.

LSports was founded in 2012 by Dotan Lazar, Ido Lazar, and Shaul Lazar. Dotan Lazar has led the company as CEO since 2020, taking over from co-founder Shaul Lazar.

LSports is headquartered in Ashkelon, Israel, and operates with employees across four continents, including teams in Europe, Asia, and South America. The company also runs localized sites in Simplified Chinese, Portuguese, Korean, and Spanish to support partners in those markets.

LSports partners with sportsbook operators, platform providers, and sports media companies - 450+ customers and partners worldwide. Its data powers books and brands including Adjarabet, Sportsbet.io, Bettormetrics, and ADI PredictStreet, among others.

Three things: coverage, with 100+ sports and esports, 15,000+ leagues, 2,500+ markets, and around 3M fixtures a year - including the long-tail competitions many providers skip; speed, with close to zero latency; and independent, multi-method collection through 1,000+ trained scouts, low-latency TV feeds, and computer vision, which delivers real-time in-play data without the cost premium of official rights deals. You can explore the full sports data feed coverage to see the breadth.

Yes - LSports has operated since 2012, employs several hundred people across four continents, and serves 450+ customers and partners globally. In 2023 it secured a strategic investment from Playtech and acquired sports-data company Statscore, and in January 2026 it launched a premium prediction markets feed, extending into new verticals.