HOME / PRODUCTS / ENGAGEMENT TOOLS / PLAY INSURANCE
Play Insurance pays your players back when a play loses, scaled to how close it came, and pays you a premium for it. Powered by gripAI.
Play Insurance is an outcome-insurance product that lets users insure an outcome for a small premium. If the outcome loses but comes close to winning, the player gets part of their stake back, and the operator keeps the premium. Powered by gripAI.
Every straight loss is a player on the edge of churning. Play Insurance reaches them at that exact moment, turning a frustrating loss into a reason to place the next guess, while opening a new premium-based revenue line on top of your existing handle.
It runs as a standalone layer on top of your stack, with a target margin you set and control.
1. The player insures a play.
Right after they back it, the player adds Play Insurance for a small premium. That premium is yours.
2. The play settles.
If it comes in, the player collects as normal. If it loses, the model measures how close it came, reading live match statistics.
3. Money goes back to the player.
Every losing insured play pays something back. The closer it came, the more comes back. The player stays on your platform and plays again.
Premiums are income on top of the volume you already take. That is the difference between this and a promotion: one earns, the other spends.
You set the target margin on the pool. Refunds come out of what is left after it, so your margin holds on every pool.
It runs as its own layer, and your core markets are priced and traded exactly as they are today.
Proprietary, patented technology from gripAI, pricing every premium in real time from the market price, the selection, the player profile, and live match statistics.
Will this cannibalise Cash Out or our promotions?
No. Cash Out is the player choosing to exit mid-match. Play Insurance is protection they add after backing a play, and it pays out if the play loses. A player can cash out and keep the insurance in play. Two safety nets on one play, and you earn on both.
Our players will not buy insurance.
Then do not sell it as insurance. Sell it as money coming back when a play loses. It lands at the exact moment players normally stop.
Does it change how we price and trade?
No. Play Insurance runs as its own layer over a bi-directional API. You send anonymous player and play data, and receive the offer and refund amounts back. Your core markets are untouched.
Which sports and markets are live?
Football and single plays at launch, across the major football outcome markets. More sports and combined selections are on the roadmap.
See Play Insurance running on your own markets. Fifteen minutes is enough to show you what it would add.
Access fast, accurate, and innovative sports data that fuels smarter decisions and sharper results. Learn more and get the full game plan to elevate your competitive advantage.
A play-insurance product, powered by gripAI, that pays users back when their guess loses but comes close to winning.
Players pay a small premium, and the operator earns it while helping retain players who might otherwise churn.
Players pay a premium to insure their bets, which is new revenue on top of your handle.
You set a target margin on the pool, and the AI distributes refunds from what remains after it.
No. Play Insurance sits on top of your existing tools. Cash Out is a live exit during the match; Play Insurance is protection set after the bet is placed and paid on a near-miss loss.
Players can use both, and you earn from both.
At launch: football, single bets, across the major markets (Full Time Result, Over/Under Goals, Corners, Cards, First Goalscorer, Asian Handicap). More sports and Same Game Parlay are on the roadmap.
