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THE PLAYBOOK

Sportsbooks’ go-to source for sports betting trends, data, expert analysis, and educational content.

Machine Learning in Odds Trading: Where It Works and Fails

Machine learning (ML) has reshaped odds trading over the past decade, helping sportsbooks operate faster, at greater scale, and with tighter margins. For experienced operators, the debate is no longer about whether ML adds value. It clearly does. The more...
Blog by Dotan Lazar - Data Driver CEO

The Margin Myth: How “Safe” Pricing was Silently Killing the Growth of a Tier 1 Sportsbook

In this industry, everyone talks about "engagement" and "user experience." We build flashy apps, integrate social feeds, and try to turn a transactional bet into...
Prediction Markets graphic

Why Operators Should Pay Attention to Prediction Markets

Prediction markets are quickly emerging as a new layer in the betting landscape, capturing the attention of operators, traders, and analysts. The industry is starting...
Tennis Trading

Tennis Trading Volatility: Break Points & Tie-Breaks

For the sophisticated sportsbook, tennis is a double-edged sword: a relentless, 24/7 source of volume and a constant pressure cooker of risk. No other high-volume...
Data Comparison: Genius Sports vs LSports

Genius Sports vs LSports: Complete 2026 Sports Data API Comparison

As a betting operator in 2026, choosing the right sports data provider is no longer just about who has the rights to the biggest leagues....

Football’s Throne Under Pressure? Q3 Betting Trends Shift

For years, football has ruled the global sports betting landscape almost uncontested. But the latest Q3 2025 data signals a shift worth watching — not...
An illustration image showing graphs

The Exchange-Betting Conundrum: How Prediction Markets Are Re-Writing the Sportsbook Playbook

Prediction markets are no longer a fringe curiosity. They have officially crashed the party, and for sports betting executives, the immediate question is no longer...
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