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THE PLAYBOOK

Sportsbooks’ go-to source for sports betting trends, data, expert analysis, and educational content.

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Why Operators Should Pay Attention to Prediction Markets

Prediction markets are quickly emerging as a new layer in the betting landscape, capturing the attention of operators, traders, and analysts. The industry is starting to adapt, exploring how these continuously updating, data-driven markets can complement traditional sportsbooks and exchange...
Tennis Trading

Tennis Trading Volatility: Break Points & Tie-Breaks

For the sophisticated sportsbook, tennis is a double-edged sword: a relentless, 24/7 source of volume and a constant pressure cooker of risk. No other high-volume...
Data Comparison: Genius Sports vs LSports

Genius Sports vs LSports: Complete 2025 Sports Data API Comparison

As a betting operator in 2025, choosing the right sports data provider is no longer just about who has the rights to the biggest leagues....

Football’s Throne Under Pressure? Q3 Betting Trends Shift

For years, football has ruled the global sports betting landscape almost uncontested. But the latest Q3 2025 data signals a shift worth watching — not...
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The Exchange-Betting Conundrum: How Prediction Markets Are Re-Writing the Sportsbook Playbook

Prediction markets are no longer a fringe curiosity. They have officially crashed the party, and for sports betting executives, the immediate question is no longer...
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Sportradar vs LSports – The Cost-Effective Alternative

The sports betting world is at a critical juncture. For years, official data providers like Sportradar have been the industry standard, largely by securing exclusive...

Sharps & AI: The Edge for Sportsbooks

The gap in personalization and AI adoption in sportsbooks compared to tech leaders like Netflix or Amazon is a clear pain point. While automation is...
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