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Missed our webinar “There’s No AI in Sportsbook (Yet): Why the Industry Is Behind, and How AI Will Redefine the Game”? No worries — you can now watch it on demand and learn why AI adoption in sportsbooks is still lagging, and how it will soon transform every aspect of sports betting operations.
In this exclusive session, Ivan Gujic (Chief Sportsbook Officer, Entain CEE), Dinos Stranomitis (COO & Co-Founder, Altenar), and Dotan Lazar (CEO & Co-Founder, LSports) joined Yoav Ziv (CRO at LSports) to share why AI is underutilized today, what the next-generation solutions look like, and how operators can prepare for an AI-driven future.
🔥What We Learned:
✅ Why There’s “No AI” (Today) – A clear-eyed look at the current gaps in sportsbook AI adoption.
✅ Where AI Should Be Already – Opportunities in trading, personalization, content, and customer experience.
✅ From Manual to Machine-Enhanced – How AI augments pricing, risk management, and market creation without replacing human expertise.
✅ Preparing for the AI-Driven Future – Strategic steps for building infrastructure, talent, and trust around emerging technologies.