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Sportsbooks’ go-to source for sports betting trends, data, expert analysis, and educational content.

Genius Sports vs LSports: Complete 2025 Sports Data API Comparison

As a betting operator in 2025, choosing the right sports data provider is no longer just about who has the rights to the biggest leagues. It is a decision that impacts your platform’s latency, your margins, your user experience, and...

The Tennis Stats That Really Decide Matches

A tennis player may serve better than their opponent, hit more winners, make fewer errors, convert more break points, and still lose. How can that...

The Pace Illusion in Basketball: Why Raw Stats Mislead

Totals bettors often lean on one of the most visible stats in basketball: possessions per game. The logic is obvious: more trips down the floor...

Sports Data: How New Football Formats Reshaped Betting Demand in Sportsbooks

The pace of sports betting remains relentless, fueled by headline-making acquisitions and sweeping regulatory changes across global markets. These forces both shape—and are shaped by—the...

Managing Micro-Markets: The True Cost of Instant Betting

Explore how micro-markets reshape sports betting. Learn the risks, challenges, and strategies sportsbooks need to manage sharp bettors and real-time edge....

The 30-Point Problem: How Basketball Blowouts Expose Trading Vulnerabilities

Even the most sophisticated quant models in sports betting can unravel when faced with garbage time dynamics. While algorithms excel at pricing competitive basketball, they...
A vibrant tennis ball surrounded by digital data visualizations with the text "The Power of ELO Tennis Rating Explained"

Why ELO Ratings Matter More Than ATP in Tennis Betting

All Arpad Elo wanted was to improve how chess players were ranked in the U.S....