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THE PLAYBOOK

Sportsbooks’ go-to source for sports betting trends, data, expert analysis, and educational content.

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Player Props & Team Totals: Correlation Risk

Even the sharpest sportsbooks can stumble when correlations between player props and team totals aren’t fully accounted for. While each line may appear independent on paper, the reality is that overlapping outcomes—quarterback passing yards and total team points, star running...
Mastering User Retention in Sports Betting

Mastering User Retention in Sports Betting: Long-Term Engagement Strategies for Sportsbooks

In today’s sports betting landscape, user retention is more critical than ever. With rising customer acquisition costs (CAC) and increasing competition, sportsbooks must shift their...

A New Model for Sports Data – Breaking the Monopoly (Part 4)

The current monopolistic control of sports data is unsustainable. Dominated by a few major providers, the system stifles competition, limits innovation, and burdens leagues, businesses,...
The Broader Implications of Sports Data Monopolies

Lack of Innovation, Hindered Fan Experience: The Broader Implications of Sports Data Monopolies (Part 3)

The monopolistic control of sports data by a few major providers has far-reaching consequences that extend beyond the immediate financial impact on leagues and businesses....

Sports Data Monopolies: Uncovering Their Rise and How We Got Here (Part 2)

The sports data industry wasn’t always controlled by a handful of powerful players. In its early days, data collection was a decentralized process, often managed...

What About My Rights? Part 1: Inside the Sports Data Monopoly Problem

In this four-part blog series, we reveal the challenges posed by the sports data monopoly. We’ll examine how major leagues, by selling exclusive rights to...
Sportsbook Marketing

Important Marketing Strategies to Implement for Your Sportsbook’s Growth

There is no denying that online sports betting has become highly competitive over the years. A few new platforms are getting legalized every day, saturating...