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THE PLAYBOOK

Sportsbooks’ go-to source for sports betting trends, data, expert analysis, and educational content.

Genius Sports vs LSports: Complete 2025 Sports Data API Comparison

As a betting operator in 2025, choosing the right sports data provider is no longer just about who has the rights to the biggest leagues. It is a decision that impacts your platform’s latency, your margins, your user experience, and...
Building a Sportsbook Business

Common Mistakes to Avoid When Launching Your Sportsbook

It is easy to see why you want to own a sportsbook. The iGaming industry has continued to hit new heights in revenues and appeal...
eSports Popularity for Sportsbooks

Why Your Sportsbook Must Have eSports Betting

One of the major positives of online sports betting is the popularization of esports wagering. This unorthodox betting option has grown massively, attracting millions of...
Sportsbooks Social Media

How Can Social Media Empower Your Sportsbook Marketing Strategy?

The sports betting industry is more competitive than ever, with operators fighting tooth and nail to put their names out there. One thing is clear...
Sports Data Feeds

Why Sportsbooks Need Reliable Sports Data Feeds

Information is the magic currency of the online sports betting industry and will determine how well your sportsbook succeeds. To survive in the game, you...
Sports Data API Provider

Key Metrics Sportsbooks Should Consider When Choosing a Sports Data API Provider

Behind every successful sportsbook is a well-integrated sports data API. APIs are sportsbooks’ engine rooms, performing two crucial tasks: providing access to historical data and...
Betting Regulations Regions

Global Guide to Legal Sports Betting Rules

Online sports betting is a growing worldwide phenomenon. However, it isn’t legal everywhere and regulations vary based on nation, state or province. As a sportsbook,...