Is Niche the New Mainstream in Sports? | Q1 2025 Insights

Football is still leading the way, but it is no longer running unchallenged. This is the main takeaway from our Q3 2025 sports data report. Backed by real data from 450+ sportsbooks worldwide, the report dives deep into demand shifts—examining performance, market trends, and opportunities for operators globally.

What You’ll Discover Inside:

• Which sport surged 58% YoY to surpass football as the fastest-growing of the quarter
• Which five non-football leagues broke into the top 20 for the first time?
• Which regions saw tennis demand soar over 40%, outpacing growth in Europe
• Which off-calendar summer events sparked a third consecutive quarter of growth in sports data demand?

Sportsbook demand is shifting fast—and not always where you’d expect. In this dynamic market, operators need clear, actionable insights grounded in real activity. Our Q2 2025 Data Report delivers exactly that: a deep dive into the sports, leagues, and trends shaping betting consumption this quarter across 450+ sportsbooks worldwide.

Here’s a glimpse of what’s inside:

• Basketball demand surged 42% YoY, becoming the second fastest-growing sport globally.
• New European football formats (Champions, Europa, and Conference Leagues) drove a triple-digit YoY increase in betting demand.
• Esports and table tennis combined for nearly 10 million consumed fixtures in Q2.
• WTA events outperformed ATP, with select tournaments showing explosive growth.

Niche leagues and sports made a strong mark in Q1 2025 — a trend sportsbooks should watch closely. Backed by data from 450+ operators worldwide, our report highlights dark horses in Esports, table tennis, and lower-tier football, with full rankings, and dives into the sports, leagues, and trends shaping betting consumption this quarter.

What You’ll Discover Inside:

• What’s behind the 32% spike in sports data consumption this quarter?
• Which unexpected sport is now #2 in total demand, closing in on football?
• How has the Champions League’s new format reshaped regional betting demand?
• What niche leagues are emerging as hidden engines of sportsbook growth?