There’s No AI in Sportsbook (Yet)

Learn why the sportsbook industry is lagging behind and how AI will soon transform every aspect of sports betting operations.

In this exclusive session, Ivan Gujic (Chief Sportsbook Officer, Entain CEE), Dinos Stranomitis (COO & Co-Founder, Altenar), and Dotan Lazar (CEO & Co-Founder, LSports) joined Yoav Ziv (CRO at LSports) to share why AI is underutilized today, what the next-generation solutions look like, and how operators can prepare for an AI-driven future.

What you will learn:

• Why There’s “No AI” (Today) — A clear-eyed look at the current gaps in sportsbook AI adoption.
• Where AI Should Be Already — Opportunities in trading, personalization, content, and customer experience.
• From Manual to Machine-Enhanced — How AI augments pricing, risk management, and market creation without replacing human expertise.
• Preparing for the AI-Driven Future — Strategic steps for building infrastructure, talent, and trust around emerging technologies.