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New Formats Make Waves in Football, WTA Emerges

Access Exclusive Q2 Data Insights, Backed by Real Data from 450+ Sportsbooks!

Sportsbook demand is shifting fast—and not always where you’d expect. In this dynamic market, operators need clear, actionable insights grounded in real activity. Our Q2 2025 Data Report delivers exactly that: a deep dive into the sports, leagues, and trends shaping betting consumption this quarter across 450+ sportsbooks worldwide.
Here’s a glimpse of what’s inside:
Basketball demand surged 42% YoY, becoming the second fastest-growing sport globally.
New European football formats (Champions, Europa, and Conference Leagues) drove a triple-digit YoY increase in betting demand.
Esports and table tennis combined for nearly 10 million consumed fixtures in Q2.
WTA events outperformed ATP, with select tournaments showing explosive growth.

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