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LSports, the leading provider of real-time sports data solutions, has announced the appointment of Federico Brancato as its new Business Development Manager for LATAM. This latest addition reinforces the company’s long-term commitment to the rapidly growing region.
With extensive experience across the sportsbook ecosystem, including operators, affiliates, marketing agencies, payment companies, and certification laboratories, Brancato brings a strong commercial and strategic background to his new role. He has previously held key business development and sales positions across Latin America and Brazil, where he successfully onboarded new clients, built high-impact partnerships, and consistently surpassed sales targets.
“Latin America is one of LSports’ highest-priority regions,” said Fernando Martinez, VP Sales LATAM at LSports. “Federico’s deep industry relationships, hands-on experience, and strategic mindset make him the ideal person to drive our next stage of expansion.”
Brancato has been deeply engaged in the industry across the region, establishing a strong network within the LATAM market. His background also includes consultancy work for sports organizations and brands, equipping him with a unique perspective on commercial growth, sponsorship opportunities, and client needs.
“I look forward to helping strengthen LSports’ footprint and deliver even greater value to clients in the region,” said Brancato. “LATAM’s sportsbook market is evolving fast, and LSports’ technology and solutions are exactly what operators and partners are looking for.”
As LSports continues to expand its presence in LATAM following several recent strategic hires, Brancato will focus on cultivating new partnerships, supporting local operators, and driving the implementation of LSports’ innovative data-driven solutions across the continent.
Media Contact: John Costello (john.c@lsports.eu)
About LSports
LSports is a world-leading sports data solutions provider, setting the industry standard for accuracy, reliability, and coverage. Powered by innovative technology, bulletproof data feeds, and tailored solutions, we help sportsbooks maximize profits, boost player engagement, and stay ahead of the competition.
