Sports Data: How New Football Formats Reshaped Betting Demand in Sportsbooks
The pace of sports betting remains relentless, fueled by headline-making acquisitions and sweeping regulatory changes across global markets. These forces both shape—and are shaped by—the ever-evolving demand for sports data. This demand is met with comprehensive coverage and detailed statistics, enabled by advanced technology and innovative tools that provide sportsbooks with in-depth, real-time insights across thousands of events.
Key takeaways from LSports’ upcoming Q2 data report spotlight trends sportsbooks should be watching closely, with expanded competition formats, surging niche events, and unexpected shifts across sports creating real growth opportunities for sharp, adaptive operators.
European Football: New Formats, New Demand Curves
The UEFA Champions League, Europa League, and Conference League have all been reshaped by their expanded formats. The result? Together, these competitions delivered nearly 400 average orders per fixture and posted a 155% YoY increase in raw consumption, generating thousands of data points per season and offering comprehensive coverage across all matches. Advanced technology and specialized tools are leveraged to deliver detailed statistics, supporting sportsbooks in adapting to these new formats and maximizing engagement.
Surprises Beyond the Spotlight
Surprises Beyond the Spotlight for Sports Fans
While the “usual suspects” once again dominated overall demand in Q2, basketball broke through, surpassing football as the second-fastest-growing sport by growth rate. Thousands of matches and live scores are tracked in real time, providing fans and users with a comprehensive experience.
At the same time, two quiet data giants, esports and table tennis, combined for nearly 10 million consumed fixtures in just three months. This staggering figure once again underscores how so-called “niche” verticals can generate serious volume. The depth of coverage, detailed statistics, and in depth data collected provide high quality performance insights.
Tennis Upsets: WTA Steps Forward
Tennis delivered surprises of its own. For the first time, select WTA events outpaced ATP in betting demand. Add in the breakout of niche tennis competitions posting triple-digit YoY growth, and the message is clear: sportsbooks that diversify into emerging tours are the ones capturing new layers of engagement. Comprehensive statistics and real time data provide users with accurate scores and detailed analytics for every match.
What It Means
The takeaway? Smart sportsbooks aren’t just tracking the finals, they’re leaning into the formats and competitions, driving unexpected volume week after week.
👉 These insights come from LSports’ Q2 2025 Data Report, benchmarked across 450+ global sportsbooks.
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