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July 30, 2025 – As part of a focused strategic drive to deepen its presence and investment across Latin America, LSports, a global leader in real-time sports data solutions, is proud to announce the appointment of Fernando Martinez as Vice President of Sales, LATAM. This major hire represents a focused move towards the establishment of a significant, dedicated, on-the-ground presence for LSports in the region.
LATAM has rapidly emerged as one of the most dynamic growth markets in the global sports betting landscape, driven by sweeping regulatory reforms, accelerated digital adoption, and a surge in fan engagement. Recognizing its immense potential, LSports is not only expanding its presence, but is actively looking to lead, shape, and drive the future of sports betting across the region.
“We’re not here for a quick entry. We’re here to stay, to invest, and to lead in Latin America,” said Yoav Ziv, Chief Revenue Officer at LSports. “Fernando brings exactly the kind of experience and leadership we need as we continue to build a strong, regionally rooted team. His appointment is just one of many steps we’re taking to become the dominant force in LATAM.”
Martinez, formerly Senior Vice President LATAM at Genius Sports, brings over 18 years of executive leadership in the Latin America sports tech and betting space. In his various senior roles, he has consistently driven revenue growth, built high-performing teams, and negotiated strategic deals across the region. He joins LSports with a clear mission: accelerate market penetration, lead go-to-market execution, and support the creation of a scalable LSports presence tailored for Latin America.
“I’m excited to be part of a company that isn’t just talking about LATAM growth, they’re executing it,” said Martinez. “LSports is investing in real people, real presence, and real leadership in the region. I’m proud to be one of the first of many to join the LATAM team.”
Martinez will lead sales strategy and regional growth efforts, focusing on building strong relationships with sportsbooks, platforms, and local partners. Additional hires and team expansions are planned in the coming months.
Media Contact: John Costello (john.c@lsports.eu)
About LSports
LSports is a world-leading sports data provider, setting the industry standard for accuracy, reliability and coverage. Powered by innovative technology, bulletproof data feeds and tailored solutions, we help sportsbooks maximize profits, boost player engagement, and stay ahead of the competition.
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Missed our webinar “How Micro-Moments Can Drive Macro Profits: Unlocking the Potential of Player Props & Micro-Betting”? No worries — you can now watch it on demand and discover how high-frequency markets like player props and micro-betting are rapidly reshaping the sportsbook landscape.
In this exclusive session, Leo Gaspar (Co-Founder at Huddle) and Yoav Ziv (CRO at LSports) shared key strategies and technologies driving the high-frequency betting revolution — and how bookmakers can uncover untapped revenue opportunities.
🔥What We Learned:
✅ The Rise of Player Props & Micro-Betting – A look at what’s fueling rapid growth in these markets and why they’re becoming essential to modern sportsbooks.
✅ Data Complexity Behind the Scenes – Key challenges in speed, reliability, and granularity, along with practical solutions to manage them effectively.
✅ Market Accuracy & Real-Time Delivery – Why ultra-low latency and error-free feeds are critical for success in high-frequency betting environments.
✅ Innovative Use Cases & Integrations – Real-world examples showed how leading operators are using advanced data to differentiate their offerings and unlock new revenue opportunities.
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June 15, 2025 – LSports announces the launch of DEFEND, a revolutionary proactive risk intelligence tool designed to help sportsbooks stay ahead of modern threats and dynamic markets. DEFEND provides real-time insights, enabling sportsbooks to act faster and more efficiently than ever before.
In today’s sportsbook environment, it’s not just about trading odds — it’s about defending your business against bad actors and outdated systems. As the betting landscape evolves, sportsbooks need tools that allow them to understand risk at speed and scale, taking action before damage is done.
For years, risk teams have been stuck in a reactive loop and left investigating after the fact. Whether it’s a suspicious payout or unusual betting patterns, the process always involves more reviews and spreadsheets. But markets are moving faster than legacy tools can adapt. The sheer volume of data is overwhelming, and syndicates are operating under the radar.
LSports’ DEFEND changes the game by breaking this cycle. By providing real-time alerts, it surfaces risk signals as they happen, connecting the dots instantly, and allowing teams to intervene before problems escalate.
“DEFEND isn’t just a tool, it’s a shift in mindset,” says Dotan Lazar, CEO of LSports. “It gives sportsbooks the visibility, agility, and intelligence to stay ahead of threats and maintain a profitable, future-ready operation.”
Sportsbooks can now track user behavior, line movement, and market dynamics with precision, filtering out irrelevant data and providing actionable insights. The intelligent alerting engine detects patterns that manual reviews miss, such as behavioral spikes and coordinated bets, profiling users based on behavior and performance. This clarity allows sportsbooks to make informed decisions in real time, adjusting odds, pausing markets, or blocking exposure to mitigate risk.
“DEFEND seamlessly integrates into any sportsbook’s workflow, whether as a central risk hub or via API,” says Daniel Netzer, Chief Product & Technology Officer at LSports. “With full access controls and enterprise-grade security, DEFEND ensures sportsbooks maintain control over their data and operations.”
Speak to your LSports representative or book a demo to discover how the next generation of risk management can redefine your sportsbook’s edge.
Media Contact: John Costello (john.c@lsports.eu)
LSports is a world-leading sports data provider, setting the industry standard with real-time data delivered with unmatched accuracy and reliability. Powered by cutting-edge technology and tailored solutions, we help sportsbooks trade smarter, maximize profits, and boost player engagement.
With the industry’s most extensive coverage, spanning more than 100 sports, we empower bookmakers at every stage of growth to gain a competitive edge and serve every betting sector and demographic.
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June 2025 – LSports has been granted a Gaming-Related Supplier license by the Alcohol and Gaming Commission of Ontario (AGCO), allowing the company to operate in Ontario’s regulated gaming market.
The license enables LSports to provide its full suite of sports data solutions to licensed sportsbook operators across the province. With Ontario recognized as one of the most competitive and rapidly growing gaming jurisdictions globally, this move marks a strategic entry point into the Canadian market.
“This is a key milestone in our global expansion,” said Dotan Lazar, CEO and Co-Founder of LSports. “Ontario offers a highly engaged and regulated ecosystem, and we’re fully committed to supporting operators with the innovative data tools they need to succeed.”
The approval reflects LSports’ broader strategy to expand its presence in regulated markets and meet the evolving needs of the global sports betting industry, with the company already serving over 300 clients worldwide.
Media Contact: John Costello (john.c@lsports.eu)
LSports is a world-leading sports data provider, setting the industry standard with real-time data delivered with unmatched accuracy and reliability. Powered by cutting-edge technology and tailored solutions, we help sportsbooks trade smarter, maximize profits, and boost player engagement.
With the industry’s most extensive coverage, we empower bookmakers at every stage of growth to gain a competitive edge and serve every betting sector and demographic.
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Missed our webinar “Win Smart: Harnessing Real-Time Intelligence for Game-Changing Sportsbook Decisions”? No worries! You can now watch it on demand and discover how real-time intelligence is transforming the sports betting industry.
In this exclusive session, Andre Zammit (SVP of Sportsbook at LeoVegas Group) and Yoav Ziv (CRO of LSports) shared key strategies and technologies that power smarter, faster decision-making for sportsbooks.
🔥 Key Takeaways:
✅ Real-Time Market Intelligence – How live analysis and predictive insights keep sportsbooks ahead.
✅ Operational Efficiency – Reducing downtime with advanced tracking and alerts.
✅ Strategic Growth – Using data-driven decisions to uncover new opportunities.
✅ LSports’ BPS – The game-changing solution for optimizing sportsbook performance.
📺 Watch the full webinar now! Simply fill out the form below, and you’ll receive a direct link to the recording.
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June 2025 — Global sports betting data consumption surged by 32% year-over-year in Q1 2025, with table tennis rising to become the second most consumed sport globally, overtaking both basketball and tennis, according to LSports Quarterly Data Report.
Another unexpected finding was the rise of lower-tier European football leagues to rank among the top 10 most popular, signalling a trend sportsbooks should monitor closely, while esports continued its remarkable ascent with a 75% increase in popularity.
LSports’ newly launched Quarterly Data Report, analyses consumption patterns across a network of over 450 sportsbooks worldwide, and is designed for sportsbook executives, trading teams, and product strategists. The report provides data-driven insights into shifting bettor behaviour and fast-emerging opportunities in the sportsbook sector in 2025.
Additional highlights from the report include:
“In an increasingly competitive market, sportsbooks can’t afford to rely on instinct alone,” said Dotan Lazar, CEO of LSports. “This report gives a clear, data-backed view of where demand is heading — and where operators need to focus to stay ahead. Whether it’s emerging sports or overlooked competitions in traditional markets, the data shows where opportunity lies.”
The report is designed for sportsbook decision-makers, trading teams, and product leaders seeking to stay ahead of market trends. It provides actionable insights for optimizing content strategy, improving engagement, and uncovering overlooked revenue drivers.
Media Contact: John Costello (john.c@lsports.eu)
LSports is a world-leading sports data provider, setting the industry standard with real-time data delivered with unmatched accuracy and reliability. Powered by cutting-edge technology and tailored solutions, we help sportsbooks trade smarter, maximize profits, and boost player engagement.
With the industry’s most extensive coverage—sourced from over 100 live feeds and spanning more than 100 sports—we empower bookmakers at every stage of growth to gain a competitive edge and serve every betting sector and demographic.
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In a market where odds change by the second, manual margin control just can’t keep up. If you’re still calculating margins by hand or adjusting them market by market, it’s time for an upgrade.
That’s why we built Auto Competitive Margin — a new feature, now available in TRADE360, designed to help you stay competitive, save time, and protect your bottom line with flexible, automated control.
When players shop for odds, they go where the value is. If your sportsbook consistently offers better odds on key markets, you’ll attract more traffic, keep users engaged, and increase betting volume.
With Auto Competitive Margin, you can do exactly that—automatically. It lets you set a fixed margin adjustment that undercuts the average provider margin, helping you stay competitive without having to tweak settings manually every time the market shifts.
Whether you’re targeting high-interest matches, boosting visibility in niche leagues, or running a short-term promotion, Auto Competitive Margin gives you a strategic lever to stand out.
Auto Competitive Margin is built to help you scale smarter and compete more confidently.
You can easily apply a fixed margin adjustment—like a small negative offset—that improves your odds across entire markets. For example, if you want to draw attention to a specific football match or league, one setting ensures your sportsbook consistently shows more attractive odds compared to others.
To keep things under control, you can also set minimum and maximum margin limits. This means you can stay aggressive in key markets while still protecting profitability, even in more volatile or lower-liquidity scenarios.
And with margin transparency built into your fixture logs, you’ll always have a clear view of what’s been applied—no surprises, and no need to second-guess your setup.
Auto Competitive Margin gives you the speed, control, and transparency you need to optimize your margins at scale — without sacrificing simplicity. It’s one more step in helping you stay sharp in a fast-moving market.
Let us know what you think — stay tuned for more enhancements coming soon.
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LSports is proud to announce its new partnership with Superbet, a leading online-led sports betting and gaming operator. The collaboration, which officially went live in April, marks a significant milestone in LSports’ expansion across Central and Eastern Europe (CEE).
Founded in 2008, Superbet has rapidly become one of the region’s most dominant operators. With an ambitious business expansion strategy and a strong footprint in European markets like Romania, Belgium and Poland, Superbet is recognized as a hyper-growth company — one that aims to become a leader of every region where they gain a presence.
By integrating LSports’ industry-leading data feeds, Superbet has diversified and improved its coverage and now offers a superior user experience.
“This collaboration with Superbet is of great strategic importance to us,” said Yoav Ziv, CRO, LSports. “Partnering with a market leader like Superbet reinforces our commitment to providing top-tier data solutions to the most innovative and ambitious operators in the industry.”
As Superbet continues to build its global presence, the partnership lays the groundwork for potential service and market expansion in the future, further aligning both companies around shared goals of growth, performance, and technological excellence.
About LSports
LSports sets industry standards by delivering real-time sports data with unmatched accuracy, reliability, and broad coverage. Powered by cutting-edge technology and tailored solutions, we help sportsbooks maximize profits, enhance player engagement, and maintain a competitive edge.
About Superbet Group
Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports and gaming to millions of customers around the world. The Group is currently present in more than 12 countries, with commercial markets in Romania, Brazil, Belgium, Poland and Serbia, as well as technology and product innovation hubs in Croatia and Spain.
As leaders in compliance and best practices, Superbet Group is a member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).
HOME / NEWS
Missed our webinar “Win Smart: Harnessing Real-Time Intelligence for Game-Changing Sportsbook Decisions”? No worries! You can now watch it on demand and discover how real-time intelligence is transforming the sports betting industry.
In this exclusive session, Andre Zammit (SVP of Sportsbook at LeoVegas Group) and Yoav Ziv (CRO of LSports) shared key strategies and technologies that power smarter, faster decision-making for sportsbooks.
🔥 Key Takeaways:
✅ Real-Time Market Intelligence – How live analysis and predictive insights keep sportsbooks ahead.
✅ Operational Efficiency – Reducing downtime with advanced tracking and alerts.
✅ Strategic Growth – Using data-driven decisions to uncover new opportunities.
✅ LSports’ BPS – The game-changing solution for optimizing sportsbook performance.
📺 Watch the full webinar now! Simply fill out the form below, and you’ll receive a direct link to the recording.
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LSports, a leading global provider of real-time sports data solutions, is excited to announce a strategic collaboration with Integrity Compliance 360 (IC360), a renowned name in gaming integrity and compliance. This partnership will integrate advanced integrity monitoring services into LSports’ robust data ecosystem, initially focusing on South America with plans to expand globally.
This alliance underscores LSports’ dedication to delivering unparalleled sports data solutions with the highest standards of integrity and transparency in the sports betting industry. By combining LSports’ cutting-edge data collection and distribution capabilities with IC360’s innovative monitoring tools, the collaboration will provide operators with a comprehensive suite of tools to detect and mitigate suspicious betting activities in real-time.
LSports will offer its clients access to IC360’s Integrity Monitoring Dashboard, enabling operators to gain actionable insights, monitor suspicious patterns, and receive instant alerts on any irregularities within their markets. This integration will further solidify LSports’ position as a trusted partner for operators seeking to maintain market security and regulatory compliance.
“We are proud to join forces with IC360 to enhance the integrity of sports betting markets worldwide,” said Dotan Lazar, CEO of LSports. “This partnership reflects our commitment to providing our clients with the most reliable and secure data solutions, ensuring they can operate with confidence in an increasingly complex global landscape.”
“LSports shares our same vision of expanding integrity services across the Americas and internationally. This partnership will allow our technology to create the highest integrity standards throughout the ecosystem, and contribute to the overall fairness of the sports wagering environment.” – Scott Sadin, COO of IC360 .”
The collaboration between LSports and IC360 represents a significant step forward in safeguarding the sports betting ecosystem, benefiting operators, regulators, and players alike. Together, the two companies aim to set new benchmarks for integrity and compliance in the industry.
ABOUT LSports
LSports set the industry standard by delivering real-time sports data with unbeatable accuracy, reliability, and broad coverage.
Powered by cutting-edge technology and tailored solutions, we help sportsbooks maximize profits, enhance player engagement, and stay ahead of the competition.
Visit Lsports.eu
ABOUT IC360
Integrity Compliance 360 (IC360) is a global technology and consultancy powerhouse specializing in comprehensive integrity and compliance solutions for sports, sports betting, gaming, and iGaming. IC360’s mission is to set new standards by providing unparalleled services that ensure integrity, transparency, and compliance at the intersection of the rapidly evolving global sports betting market and sports integrity. For more information, visit ic360.io.
