Surprising Shifts in Global Betting Revealed in LSports Newly Launched Sports Data Report

June 2025 — Global sports betting data consumption surged by 32% year-over-year in Q1 2025, with table tennis rising to become the second most consumed sport globally, overtaking both basketball and tennis, according to LSports Quarterly Data Report.  

Another unexpected finding was the rise of lower-tier European football leagues to rank among the top 10 most popular, signalling a trend sportsbooks should monitor closely, while esports continued its remarkable ascent with a 75% increase in popularity. 

LSports’ newly launched Quarterly Data Report, analyses consumption patterns across a network of over 450 sportsbooks worldwide, and is designed for sportsbook executives, trading teams, and product strategists. The report provides data-driven insights into shifting bettor behaviour and fast-emerging opportunities in the sportsbook sector in 2025. 

Additional highlights from the report include: 

• Champions League data demand in North America spiked by 209% 

• March Madness recorded the highest single-quarter fixture consumption in Q1 2025 

• ITF tennis fixtures saw a 77% increase in orders 

• The Daily Premier Tour was a standout performer, braking into the top three most consumed tennis competitions 

“In an increasingly competitive market, sportsbooks can’t afford to rely on instinct alone,” said Dotan Lazar, CEO of LSports. “This report gives a clear, data-backed view of where demand is heading — and where operators need to focus to stay ahead. Whether it’s emerging sports or overlooked competitions in traditional markets, the data shows where opportunity lies.” 

Download the full report here 

The report is designed for sportsbook decision-makers, trading teams, and product leaders seeking to stay ahead of market trends. It provides actionable insights for optimizing content strategy, improving engagement, and uncovering overlooked revenue drivers. 

Media Contact: John Costello (john.c@lsports.eu) 

About LSports 

LSports is a world-leading sports data provider, setting the industry standard with real-time data delivered with unmatched accuracy and reliability. Powered by cutting-edge technology and tailored solutions, we help sportsbooks trade smarter, maximize profits, and boost player engagement. 

With the industry’s most extensive coverage—sourced from over 100 live feeds and spanning more than 100 sports—we empower bookmakers at every stage of growth to gain a competitive edge and serve every betting sector and demographic.