2025年6月10日

小众是否已成为新主流?一份新报告揭示了全球体育数据需求中令人惊讶的变化

在一个由实时变化和微薄利润率所塑造的行业中,对体育博彩数据需求走向的准确、可靠洞察不仅具有价值——更是必不可少的。LSports最新发布的报告基于全球450多家体育博彩运营商的数据,深入剖析了消费趋势如何正在积极重塑投注者的行为。该报告立足于真实的市场活动,提供了清晰且可操作的洞察,是每家体育博彩运营商都应重点关注的。 核心数据:2025年第一季度,全球体育数据消费量同比增长32%。然而,真正引人注目的是小众体育项目和联赛的意外崛起。

莫尔·哈纳诺维茨
LSports 人工智能团队负责人


Table tennis became the second most requested sport globally, overtaking tennis and basketball and cementing its status as a high-performing niche asset for sportsbooks. With over 4.2 million fixtures ordered and a 27% rise in consumption, its fast match cycles and nonstop calendar make it a top driver of turnover and user retention. The report highlights the sport’s five most-requested competitions, offering insights sportsbooks wouldn’t want to overlook.

Football remains a cornerstone, but this quarter revealed notable shifts beneath the surface. Four of the ten most requested football leagues came from Spain and Italy’s third, fourth, and even fifth tiers. They were joined by two other surprising entries: Turkey’s Süper Lig and the ACL Indoor 5×5 Championship. Together, these six leagues accounted for nearly 8% of all football data consumption, highlighting untapped potential in competitions often considered niche.

Esports continued its remarkable rise, leading all sports in growth rate with a 75% year-over-year increase. Simulated sports and core titles drove record engagement: E-Football and E-Basketball rose by 122% and 79%, respectively, while CS2 and Dota 2 posted strong double-digit growth — reinforcing esports as a vertical sportsbooks can no longer afford to ignore.

Basketball also had its moment, with March Madness recording the highest single-quarter fixture consumption in Q1 2025, reaffirming its dominance. Notably, the EuroLeague — traditionally more popular in Europe — saw its highest growth in North America, with demand jumping by 81.5%.

The ITF continued serving as a key engagement driver within the tennis vertical, with a striking 77% increase and nearly 600,000 fixtures ordered. Meanwhile, the Daily Premier Tour emerged as a breakout performer, climbing into the top three most consumed tennis competitions after posting an impressive 478% growth — a clear signal that bettor appetite for high-frequency formats continues to grow.

Want to learn more about key data trends shaping the sports betting industry?

👉 Download the full report here