2025年2月24日

体育数据的新模式——打破垄断(第4部分)

在这篇共四部分的博客系列中,我们将深入探讨体育数据垄断带来的挑战。我们将分析各大体育联盟如何通过向单一供应商出售独家权利来控制信息流,从而推高成本并扼杀创新。从这些垄断现象的起源到其广泛的影响,我们将阐明为何亟需建立一个更公平的体系。 此外,我们还将提出一种既能让联赛、企业,又能让球迷受益的新模式。作者:多坦·拉扎尔

约阿夫·齐夫
LSports 合同研究组织 (CRO)

The current monopolistic control of sports data is unsustainable. Dominated by a few major providers, the system stifles competition, limits innovation, and burdens leagues, businesses, and fans. However, a new model can transform the industry by letting leagues control their data and fostering a competitive, innovative market.

While 90% of the world’s leagues don’t have exclusive data agreements, many struggle to monetize their data effectively. They fail to generate significant revenue without resources or infrastructure, leaving them vulnerable to issues like match-fixing and integrity breaches. Underfunded leagues face higher risks of fixed events, undermining the sport’s integrity.

A better approach would make leagues the “asset owners” of their data. Instead of exclusive deals, leagues could collect data directly or through third-party partners and distribute it to media, betting companies, and other stakeholders. This model could operate on a fixed-price or revenue-sharing basis, allowing leagues to maximize income while ensuring data accessibility. For example, betting companies could pay a percentage of revenue generated from using the data, while media outlets pay a fixed fee.

This creates a steady revenue stream, reducing reliance on questionable funding sources and improving sport integrity. Breaking monopolies would foster competition, drive down prices, and improve service quality. Error rates, currently between 1.8% and 3%, could decrease as companies compete to deliver accurate, reliable data.

Even small errors can have significant consequences in betting and media, so innovation and accuracy are critical. Leagues would gain control over their data, enabling them to explore new partnerships and revenue streams. They could invest in better technology and infrastructure, further reducing errors and improving data quality.

Fans would benefit from lower live scores, statistics, and analytics costs, enhancing their engagement with sports. This model would also encourage leagues to innovate. They would need efficient, effective data collection and distribution methods to remain competitive, driving technological advancements across the industry.

In conclusion, the current monopolistic system must be reformed. By adopting a model that empowers leagues, fosters competition, and prioritizes innovation, we can create a fairer, more sustainable future for sports data. It’s time to demand a better system for everyone involved.

Missed Part 1? Read it here.