Introducing Auto Competitive Margin: Smarter Margin Control, Built for Speed and Simplicity 

In a market where odds change by the second, manual margin control just can’t keep up. If you’re still calculating margins by hand or adjusting them market by market, it’s time for an upgrade.

That’s why we built Auto Competitive Margin — a new feature, now available in TRADE360, designed to help you stay competitive, save time, and protect your bottom line with flexible, automated control.

A Better Way to Stay Competitive

When players shop for odds, they go where the value is. If your sportsbook consistently offers better odds on key markets, you’ll attract more traffic, keep users engaged, and increase betting volume.

With Auto Competitive Margin, you can do exactly that—automatically. It lets you set a fixed margin adjustment that undercuts the average provider margin, helping you stay competitive without having to tweak settings manually every time the market shifts.

Whether you’re targeting high-interest matches, boosting visibility in niche leagues, or running a short-term promotion, Auto Competitive Margin gives you a strategic lever to stand out.

What You Can Do With Auto Competitive Margin

Auto Competitive Margin is built to help you scale smarter and compete more confidently.

You can easily apply a fixed margin adjustment—like a small negative offset—that improves your odds across entire markets. For example, if you want to draw attention to a specific football match or league, one setting ensures your sportsbook consistently shows more attractive odds compared to others.

To keep things under control, you can also set minimum and maximum margin limits. This means you can stay aggressive in key markets while still protecting profitability, even in more volatile or lower-liquidity scenarios.

And with margin transparency built into your fixture logs, you’ll always have a clear view of what’s been applied—no surprises, and no need to second-guess your setup.

Ready to Compete Smarter?

Auto Competitive Margin gives you the speed, control, and transparency you need to optimize your margins at scale — without sacrificing simplicity. It’s one more step in helping you stay sharp in a fast-moving market.

Let us know what you think — stay tuned for more enhancements coming soon.