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According to the American Gaming Association, US sportsbooks handled $166.94 billion in bets in 2025, marking an 11% increase from 2024. As betting volumes increase, so does the importance of monitoring exposure, keeping prices competitive, and identifying risky betting activity before it affects your margins.
Asianmonitor provides odds monitoring and risk management capabilities that help you manage these challenges. However, it may not be the right fit for your sportsbook, particularly if you need trading automation, sports data feeds, or an all-in-one sportsbook technology ecosystem.
In this article, we compare seven Asianmonitor alternatives and explain where each fits into your sportsbook operations.
To find the best Asianmonitor alternatives, we looked at how providers support core sportsbook functions, such as liability management, player risk profiling, market monitoring, and automated trading. We also considered how easily their technology integrates with your existing operations.
We evaluated more than 15 sports betting technology providers and selected seven using the following weighted criteria:
LSports is a sports data and technology provider that helps you manage risk, trading, pricing, and betting operations from one platform. While Asianmonitor focuses on odds monitoring and risk management, LSports is an all-in-one solution that brings together the tools and data needed to run and manage a sportsbook through its ARENA360 ecosystem.
LSports’ odds and sports data infrastructure helps you price markets, manage betting activity, make trading decisions, and ultimately improve sportsbook performance.
Kambi is a B2B sportsbook technology provider that offers a turnkey sportsbook, odds feeds, AI-driven trading, and risk management tools for regulated betting operators.
Unlike Asianmonitor, Kambi can manage trading and risk for you, using betting data from across its operator network to sharpen pricing and risk decisions.
OpticOdds is a sports betting data and trading technology provider that supplies you with real-time odds feeds, market data, and automated trading tools.
It gives your trading teams greater visibility into market movements and helps them make faster pricing and risk decisions across pre-match and live betting.
Betradar is Sportradar’s sports betting technology brand that provides data, trading, and risk management solutions.
Its Managed Trading Services (MTS) combines AI-powered technology with expertise from more than 550 trading specialists to help you manage risk and improve trading performance across your operations.
OddsMatrix is an EveryMatrix sports betting data service that provides odds feeds, market data, and APIs for pre-match and live betting, covering 75+ sports and 20+ eSports.
Its aggregated odds and historical pricing data make it a solid fit for trading teams that want to benchmark their prices against the wider market.
BetConstruct is a B2B sports betting technology provider that offers software and services for sportsbook operations.
BetGuard, its real-time risk management service, uses odds feed data to monitor betting activity, evaluate margins, and manage liabilities.
Genius Sports is a sports betting technology provider that offers sports data, odds, trading, and risk management solutions. It can support both in-house trading teams and operators that want to outsource parts of their pricing and risk operations.
Before choosing an Asianmonitor alternative, consider which parts of your current setup you want to replace or expand. Some providers focus mainly on odds monitoring and risk management, while others include trading, data, analytics, and sportsbook management capabilities.
If your main priority is monitoring market odds and improving pricing decisions, OpticOdds and OddsMatrix are worth considering. Both give your trading team access to bookmaker pricing and tools to track market movements and spot pricing differences.
If you need managed trading and risk management, Kambi, Betradar, BetConstruct, and Genius Sports could be suitable options. Their capabilities vary, but generally include liability management, player profiling, automated pricing, and stake acceptance.
If you want to bring sports data, odds, trading, risk management, analytics, and engagement tools into one ecosystem, LSports is a solid choice.
It covers Asianmonitor’s core functions, with OddService comparing odds from 100+ bookmakers and DEFEND managing exposure and player risk. TRADE and live data across 100+ sports then let you act on that information within the same ecosystem, without having to use separate tools.
Request a demo today to see how LSports can help you strengthen risk management, streamline trading, and improve your sportsbook.
Risk management helps you control how much your sportsbook could lose across players, markets, and events. Tracking exposure and betting behavior allows you to identify where risk is building and adjust limits, pricing, or trading decisions accordingly.
Betting activity can quickly change your exposure, particularly during live events or when large bets are placed. Tracking it as it develops helps your trading team identify unusual activity and respond before liabilities become too concentrated.
Useful metrics include liability by event and market, betting volume, margin, player profitability, stake size, limit usage, and unusual betting patterns. Looking at these together gives you a clearer picture of where your sportsbook is taking the most risk.
You can analyze factors such as betting patterns, stake sizes, profitability, market selection, timing, and changes in behavior over time. Player profiling tools can combine these signals to help your risk team determine when closer monitoring or different limits are appropriate.
Monitoring other sportsbooks helps you see how market prices are moving and identify when your odds differ significantly from the wider market. This can help your trading team investigate potential pricing issues and decide whether an adjustment is necessary.
Automation can apply predefined rules to tasks such as adjusting limits, flagging unusual activity, suspending markets, or changing prices. This reduces manual monitoring and ensures your risk rules are applied the same way every time.
Trading focuses on setting and adjusting odds and managing betting markets, while risk management focuses on the sportsbook’s financial exposure and the betting behavior that creates it. The two functions are closely connected because changes in odds, limits, and accepted stakes can all affect your overall liability.